Conditions for Design Excellence

Birsel + Seck partnered with Amazon Design to shape and facilitate the inaugural Elevating Design Summit, a gathering of top design executives from across industries to explore and define what Design Excellence means today. Led by Ayse Birsel and guided by her Deconstruction: Reconstruction™ methodology, the summit offered a hands-on, collaborative experience to distill shared insights into five key conditions for achieving design excellence. The outcome is a thought-provoking framework intended to inspire meaningful dialogue and elevate the role of design within organizations.